When polled, consumers from each generation ranked the following as their top banking preferences:
75% of Millennials would switch their primary bank for a better mobile experience.
63% of Boomers prefer to open deposit accounts at the branch.
61% of Gen Z choose to bank at the same financial services organization as their parents.
45% of Gen X want their primary bank or credit union to have branches nearby.
Source: BAI, “Banking Attitudes, Generation-by-Generation,” April, 2023