What Gen Z, Millennials, Gen X, and Boomers Prioritize in Banking Relationships

When polled, consumers from each generation ranked the following as their top banking preferences: 

75% of Millennials would switch their primary bank for a better mobile experience. 

63% of Boomers prefer to open deposit accounts at the branch. 

61% of Gen Z choose to bank at the same financial services organization as their parents. 

45% of Gen X want their primary bank or credit union to have branches nearby. 

Source: BAI, “Banking Attitudes, Generation-by-Generation,” April, 2023